The more I play with Joost, the more I like it. What strike me though is that they opted for technical choices that do not seem obvious those days, when everyone wants to move everything online:
- Joost a a desktop app and not a web app (it is about 17mb to download)
- Joost is not a social network site, although it uses social networks features
- Joost is not about User Generated Content but about Professionally Generated Content (see the announcement they just made about advertisers coming to the platform, everyone knows it will be almost impossible to bring big advertisers to UGC platforms)
Is this the beginning of a new trend ?